Twycross Zoo - Follow Your Heart

Opening Times: 10am - 6pm

Charity Heart

Twycross Zoo is a registered charity (number 501841) which exists to support conservation, education and research.



Interim Marketing Manager (2935)

Overview

Reference
2935

Salary
Attractive rate of pay

Job Location
- United Kingdom -- England -- West Midlands -- Warwickshire -- Atherstone

Job Type
Contract

Posted
27 December 2018


Interim Marketing Manager

As the Interim Marketing Manager at Twycross Zoo you’ll hit the ground running to provide ongoing cover in this key role whilst the attraction and selection process is undertaken for a permanent job holder to be appointed.

You’ll be responsible for delivering the overall marketing plan for the zoo and will oversee the small marketing team on a day to day basis. Taking the direction from the Head of Marketing and Senior Zoo team you will ensure all marketing activity is delivered through the team or agencies on time and on budget. Your duties as the Interim Marketing Manager will include but not be limited to;

  • Driving and delivering activity through all marketing communications channels, which include Above The Line (ATL) advertising, PR, all digital marketing channels and eCRM
  • Working with the Head of Marketing to develop the brand position of the Zoo, and increase the effectiveness and focus on digital marketing
  • Setting clear objectives and priorities for the marketing team, and carrying out weekly 121’s
  • Working with Head of Marketing and operations teams to develop and deliver exceptional visitor experiences and events throughout the year
  • Briefing and managing all agencies to deliver work that supports the marketing plan

Who will I be working with?

Based in the heart of England, Twycross Zoo (TZ) is an award-winning conservation charity and rapidly growing visitor attraction. We’re committed to supporting global welfare and conservation efforts in the captive breeding of endangered species whilst supporting projects from many different countries around the world, including Ape Action Africa, Lola Ya Bonobo and the FFI Cao Vit Gibbon Project.

In 2014, we launched our 20-year, £55million Masterplan. Since this time, new habitats which have opened to the public include Giraffe Savannah and Gibbon Forest. Recently, we’ve opened a new £3.5 million world-class chimpanzee habitat, Chimpanzee Eden, and are looking forward to building on this continued growth and success. As part of our Masterplan development programme, other investments have also included new habitats and renovations such as Lorikeet Landing, a Lemur walk-through and Butterfly Forest, all of which offer our visitors an immersive and inspiring experience with the animals.

At TZ you’ll be part of an evolving and progressive organisation, with staff engagement at its very core. We offer a diverse range of roles and are committed to the fundamental approach of equal opportunities in employment. Our team strives to educate and inspire everyone to care about, and therefore contribute to saving, the other species with which we share our planet.

With our dedicated and enthusiastic team of colleagues at the heart of everything we do, we aim to become a recognised “Centre of Excellence” that continues to make a significant contribution to the welfare and conservation of animals, especially primates, and remain at the heart of conservation.

What will I need to be considered for this Interim Marketing Manager vacancy?

  • Proven B2C marketing management experience, working with a variety of marketing channels and ideally with some experience of the leisure retail industry
  • Proven ability through previous interim roles or otherwise, to hit the ground running and make a difference to delivery from day one
  • Commercially minded with a drive to deliver marketing plans that have a direct commercial impact
  • Proven track record of managing marketing and PR agencies and working with Above The Line advertising
  • Previous experience managing budgets and marketing spend
  • Proven ability to manage and motivate people in their day to day activities
  • A passion for the Zoo’s work and purpose

As the Interim Marketing Manager, you’ll receive an attractive rate of pay, and will be working full time hours from the Twycross offices in Atherstone, Warwickshire (on the A444, which is easily accessed via the A5 and the M42 Junction 11).

All applications for this Interim Marketing Manager vacancy are to be submitted online, and strictly no agency calls or agency CV submissions.


Contact information

Twycross Zoo